Montenegrin tourism promotion to begin
04.02.2008
Montenegrin Ministry of Tourism plans to allocate more than EUR 1.1 million from the budget to pay for the screening of videos promoting Montenegro on CNN and Euronews. Since 2005, when promotion videos started running on CNN and Euronews, the Government of Montenegro spent almost EUR 2.4 million to finance that.
This year a novelty will be that a campaign will be launched on Travel Channel as well, and EUR 100,000 will be allocated for that. EUR 750 000 has been set aside for the promotion on CNN and EUR 255 000 has been set aside for Euronews.